Our Brand
A big welcome from Chicco
We are by your side – you who look after children every day. You do so with enthusiasm but you have concerns and questions. We want to take care of you, and those you care about, with exciting new solutions designed for every need.
Who we are
We are now present in more than 120 countries and for over 60 years we have been discovering and listening to the stories of generations of new parents, something we will never give up doing. With the same passion as ever we are proud to continue to design innovative products that meet the new needs of parents but it doesn’t stop there. Nowadays we don’t just speak only to mums and dads but to all those who take care of children. After all, aren’t we all parents in some way now?
Our Mission
Things we believe
Like all good things in this world, being a parent requires a lot of effort and sometimes it feels like a very bumpy road.
We at Chicco try to make this fantastic adventure a little smoother by listening to the needs of parents and parents-to-be. However, we want to go further and promote the idea of parenting, a concept that embraces the wider support system of people who take care of children in different ways. Wherever there is someone caring for a child, we are by their side.
#PARENTMORE
Our Values
Parenting
There is no word for this in Italian, but it sums up the philosophy of Chicco. It means taking care of those you love, the way parents do. It’s a value shared by grandparents, aunts and uncles, care givers and babysitters. Furthermore, it extends to anyone who takes care of children.
Expertise
We have more than 60 years’ experience of every aspect of parental life and, as always, we continue to seek out new solutions. Our basic principles remain the same: a clear focus on quality and compliance with the highest safety standards.
Innovation
Our sights are always turned to the future. We keep focused not only on the needs of parents today but also what their needs will be tomorrow. We are always listening and understanding that parental needs can evolve to suit day to day life. Taking this on board, we then develop technologically advanced solutions to make their lives as easy as possible. We can never take their place, but we are by their side, every day.
Sustainability
Our ongoing commitment is to act responsibly with respect for people and the environment, since taking care of children also means taking care of the world in which they will grow up
Chicco Research Center
Chicco Research Center
We meet current needs, by hearing and heeding your comments, and we try to anticipate future needs at our Chicco Research Center, where we consult various professionals, organizations and associations. We rely on the best – to give you the best.
Where experts and parents meet
The Chicco Research Centre is located in Italy but has an international outlook. It focuses on the needs of children and encourages the direct involvement of parents. It also draws on the expertise of medical professionals and academics.
The contribution of external partners enables us to widen our knowledge of all facets of parenting, anything in fact that concerns the care of children and the well-being of the parents. Our constant dialogue with parents gives us a better understanding of the needs of parents and children. We are then better placed to offer innovative solutions and help them in everyday life through advice and constant support.
